HWA Newsletter Ad Guide
The HWA newsletter features three types of ads, shown here:
- Inset ads (A),
- Border ads (B), and
- Banner ads (C)
Ad sizes are specified in pixels, not inches, because pixels are the most meaningful standard when talking about web graphics.
Classified Ads are also available, sold by number of words.
Inset ads
We have
one size of inset ad, 260 pixels wide by 280 pixels high.
Border ads
We offer three sizes of border ad. All are 180 pixels wide, but they can be 100, 200, or 300 pixels high:
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Banner ads
Classified ads
Classified ads are available in two sizes: 50 words, and 100 words. These appear in the "Classified Ads" section at the back of the newsletter. They are text only, and are presented in a plain font. If you are an HWA member, you may be eligible for a free classified ad. Check with the newsletter editor.
Ad formats
All ads except classifieds (which are text only) should be submitted as GIFs or JPGs. Don't know what those are? Better check out this link. (There are lots of good references on graphic formats on the web; we picked that one pretty much at random.)
Ads should not exceed 30KB. In fact, small ads should really be in the 10KB range, if you're optimizing your web graphics properly.
Web graphics are usually set at a resolution of 72dpi, the same as the typical computer monitor.
Ad prices
Ads may be purchased securely using the form below. Simply fill out the form, click "Proceed with Order" and follow the next instructions. Our newsletter editor will contact you shortly with specifics about how to submit your ad materials.
Ads must reach the editor by the 12th of the month in order to appear in the next issue of the newsletter.